Sudhir Sahni

Keeping consumers and customers at the centre, Sudhir has helped build brands and businesses across varied product and service categories. He brings the unique combination of over 25 years in the for-profit sector and almost a decade in the not-for-profit sector — hands-on cross-sectoral experience across FMCG, media products, financial services, public health and the social sector, in mining actionable insights that deliver business and brand growth while working with cross-functional teams and multiple stakeholders.

Sudhir had a significant and robust eight-year stint with PRADAN, a leading grassroots NGO working at the intersection of rural livelihoods, poverty alleviation, climate change and women’s empowerment, helping the organisation in resource mobilisation, communications and stakeholder partnerships. More recently he is helping SeSTA, a north-east based NGO, grow its reach and impact in

rural development across the region. This comes on the back of over 25 years in marketing and communication, partnering businesses and institutions including Coca-Cola India, American Express Cards, Hindustan Times and Mint, Pepsi Foods, Pernod Ricard India, Gillette, UNICEF, the Ministry of Health, the Department of Income Tax and the Ministry of Finance. The Pulse Polio Immunization campaign of the Ministry of Health and the Voluntary Disclosure of Income Scheme of the Ministry of Finance were mass mobilisation and participation initiatives — fantastic grooming grounds for using for-profit experience and skill to catalyse social issues and causes.

A firm exponent and proponent of partnerships and collaborations, Sudhir helps people come together to realise their shared goals and mission, forging alliances even among seemingly unlike-minded stakeholders. Nothing excites him more than taking up opportunities to innovate and co-create — especially thinking strategically, working outside the box, and designing and implementing elegant solutions for persistent problems and challenges.