Ashutosh Tiwari

Ash has more than 30 years of global experience across diverse scales & complexity, geographies & categories, in line, corporate & consulting roles. He spent 20 years on the for-profit client side, across highly respected global & Indian organisations: Britannia, J&J Consumer, Mattel Toys, Sara Lee, Godrej Group & Godrej Consumer with complexity ranging from single category to 14 category portfolios. Post starting off on his consulting journey, he has advised more than 50 companies in last 12 years across for – profit, development, and not – for profit sectors. This experience straddles emerging markets across diverse cultures like India, Sub Saharan Africa, Indonesia, Latin America. On for-profit side, he has derived immense satisfaction from the help he rendered to enterprises with a social heart, ranging from mass biscuits to menstrual hygiene to pest control & control of vector borne diseases, adult nutrition, protein deficiency, carbon credits and even hair extensions as a vehicle of female empowerment in Africa. On development and non-profit side, he has enjoyed actively helping organisations in education, rural livelihoods, gender, nutrition while giving advice to organisations operating in autism, water, sanitation, micro entrepreneurship, FPO spaces.

Throughout his career, Ash has helped enterprises accelerate value creation, transform operations and outcomes through insight-centred strategy & construct with organisation design implications. Most projects have involved enterprise and organisational trajectory change with consequent organisation change management.

Ash is one of the leading thinkers in the arena of Business Strategy, Deep Social & Cultural Insights, Transformations, Strategic Marketing, Brand & Innovation contributing to pushing the discourse through society leaderships, publications, guest lectures at premier institutes & keynote addresses at global conventions. Ash has also won a slew of Indian & International awards for himself & for his work. He is strongly endorsed professionally and heavily recommended by opinion leaders on LinkedIn. Of late, a particularly exciting area of focus has been in making cultural insights throttle across different facets of business, brand & innovation for tangible transformations

Ash is happily married for 28 years with a 16-year-old human and a 7-year-old canine son. Some of his interests include social evolution through the lens of mythology, genetics & linguistics; astrophysics; design; convergence technologies; poetry & sketching.